Pick the fight
Find a sharp product idea worth shipping - not a slide that dies in a folder.
STUDIO OPS
Fun process.
Serious ship.
Sometimes
How we build and run our own titles - short loops, loud feedback, seniors in the room.
Write it down
Assumptions, risks, and the smallest version that still feels alive.
Clickable increments
Real surfaces early. If you can’t poke it, it doesn’t count yet.
Operate Monday
Launch isn’t the finish line. Ops, fixes, and the next loop are part of the product.
// toolkit
What we obsess over
Play systems
Loops, progression, arenas, markets - sticky on purpose.
Multi-role apps
Customers, operators, admins - one spine per title.
Control planes
Roles, audit, crons, billing - unsexy, essential.
Wire it up
Payments, feeds, identity - fewer spreadsheets, fewer tears.
In the wild
Real URLs, real accounts, real uptime pressure - not pitch-deck vapour.
How we roll
Serious studio (monkeys involved). Small team, loud catalogue, no brochure theatre.
We do
- Tell ourselves when an idea is mid
- Ship increments you can poke
- Leave ops paths behind every title
- Keep bananas stocked (morale)
We don’t
- Ghost a product after go-live
- Confuse demos with products
- Ship something we won’t stand behind
- Let the monkeys run standup unsupervised